Funmilayo Siyanbola & Oluwatosin Jegede

Abstract This study seeks to assess the impact of item attribute and expenditure on consumer satisfaction and the mediating effect of buyer quality in the context of the convenience good of toothpaste. The main goal of this study is to understand how consumers perceive toothpaste quality in an urban setting. The methodology of this study is based on a positivism paradigm survey and a quantitative approach. It also uses inferential statistics as well as structural equation modeling. The participants are adults aged 17 and over who purchase toothpaste at Shoprite in Sagamu Ogun State, Nigeria. 110 respondents attended the mall for additional support. On the other hand, a purposeful sampling approach was used to make sure that the participants chosen are in line with the goals of the study. According to the study, the quality of the toothpaste that the consumer has bought is not necessarily the most important factor in their satisfaction with the toothpaste; compliance with standards is more likely to be based on the attributes of the product. Keywords: consumer quality; buyer satisfaction; expenditure; and item attribute 0150