Olufunmilayo Adedayo Thomas-kuye & Morayo J. Ayoola

Enrollment in Polytechnics for Vocational and Technical Education has decline significant in recent times as the result of misconception, that this form of education was suitable only for those who were unable to meet the standards of traditional formal schooling. In order to tackle this issue, this study was conducted to explore the role of Mass Media in enhancing Vocational Skills Development in Nigerian Polytechnics. The utilisation of various media channels to promote vocational skill development, and the challenges associated with it. The study employed a survey technique, wherein 150 students were randomly selected from three purposefully chosen polytechnics in Ogun State, South West Nigeria. The participants completed questionnaires, were collected, data were analysed using multiple regression and SPSS Version 21.0. The result revealed that an overwhelming 113 respondents (75.3%) agreed that the media significantly influences job career choices. When asked about the various media channels that can promote vocational skill acquisition, 77 respondents (51.3%) affirmed that social media platforms, while 73 respondents (48.7%) mentioned radio, and television as influential factors in their vocational skill acquisition decisions. The challenges encounter in this study included the shortage of qualified instructors, lack of funding, inadequate instructional materials, and unreliable electricity supply. Based on the study's results, it was recommended that the government and related authorities prioritize accessible funds for procuring necessary media facilities in Nigerian polytechnics for vocational skill training programs. Additionally, training and retraining of lecturers and technologists specialized in vocational educationby government to enhance the effectiveness of these programs. Keywords: Mass Media, Vocational Education, Skill Acquisition, Technical education 0150